Putting questions into the content of the copy seems to make a difference. It is not conclusive yet but adding questions then resolving them seems to help people align with the content.
It is not exactly Socratic in process but it does seem to give people the opportunity to participate more. A number of authors of material related to copy-writing for websites also suggest this as a good way to do things. The idea is not new and those writing stories and advertisements have used this approach for years.
It is good to know that tried and true processes work though and we do not need to completely reinvent things just because the delivery media is different. However, remember this is just an opinion and based on simple observations. In developing or working on a site you need to be experimenting all the time and seeing what people respond to.
A lot of energy goes into layout and design, which are important, but remember it is content that will keep peoples interest and get them returning for more. Good luck with it.
It would be great to hear how you have approached the question of content when developing your web presence. Please just leave a comment below.
It is not exactly Socratic in process but it does seem to give people the opportunity to participate more. A number of authors of material related to copy-writing for websites also suggest this as a good way to do things. The idea is not new and those writing stories and advertisements have used this approach for years.
It is good to know that tried and true processes work though and we do not need to completely reinvent things just because the delivery media is different. However, remember this is just an opinion and based on simple observations. In developing or working on a site you need to be experimenting all the time and seeing what people respond to.
A lot of energy goes into layout and design, which are important, but remember it is content that will keep peoples interest and get them returning for more. Good luck with it.
It would be great to hear how you have approached the question of content when developing your web presence. Please just leave a comment below.